IE hosted a workshop with entrepreneur Alberto Torron Rodriguez, who opened a series of vertical e-shops for professional equipment. I know from my experience that vertical e-shops work very well due to their simplicity and deep expertise in the product. I recall an entrepreneur from the Czech Republic, who owns a price comparison product search engine, where he mines the data about products people are searching. As soon as he spots a new trend that is not covered at the Czech market, he immediately opens another vertical e-shop and lists it at his product search engine.According to my knowledge, he already owns more than five such e-shops.
Alberto currently owns fours e-shops, which he and his partner manage as a part time job.
The visit to sale ratio is 1 sale for every 300 visitor with €230 average ticket price. The daily sales are €1000. Focus on one single product category enables Alberto to be profitable even with lower volumes (Nader thanks for this facts). Additionally, Alberto focuses on quick and friendly customer service and minimal operational costs as the e-shop are run on open source software. Alberto keeps his eyes open on other opportunities at vertical sales in Spain, but at the same time deliberately keeps the growth slow.
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